After 10 years, we are rethinking our strategy to serve you better
05 June, 2025
Ten years ago, we launched Belles Combines with a simple but ambitious mission: to help families get better organized in their daily lives. Today, as we celebrate this decade of supporting thousands of families, we are making an important decision that reflects both our evolution and today's economic realities.
A 10-year review that guides us
These ten years have taught us a great deal. We've seen our products find their place in your homes, we've received your touching testimonials, and we've also observed how your needs have evolved. At the same time, the current economic climate is forcing all families – and all businesses – to rethink their priorities and how they do things.
As we looked back over our journey, we realized something important: our traditional distribution model, with its many intermediaries, no longer allowed us to offer you the best possible value for your money. The margins needed to maintain a complex network of retail outlets translated into higher prices for you, our direct customers.
A decision guided by our values
From the beginning, our philosophy has always been to make family organization accessible to as many people as possible. Faced with the economic challenges many families are going through today, we had to ask ourselves: how can we serve you better while staying true to our values of accessibility?
The answer was obvious: simplify our business model so that you benefit directly from the savings.
What does this mean in practice?
For our individual physical products:
- We are gradually ending their distribution in physical retail stores
- We are applying a permanent price reduction of up to 30%
- The savings from eliminating intermediaries are passed directly on to our customers
For the future:
- We are focusing on Octave, our family organization app, which represents the natural evolution of our expertise
- Our sets will continue to be available, made to order to avoid waste
- This approach lets us be more responsive to your needs and more respectful of the environment
Why now?
The timing is no accident. After 10 years in business, we have enough perspective to identify what really works and what can be improved. What's more, the current economic climate reminds us how important it is for our solutions to be financially accessible.
We could have kept the status quo, but that wouldn't be true to our values. If we can offer the same quality at a lower price by optimizing our business model, we owe it to you to do so.
The future with Octave
This restructuring also lets us focus fully on Octave, our app that is revolutionizing family organization. Octave is the culmination of 10 years of learning about your real needs. It's our vision of the future: smart, ever-evolving organizational tools that are always accessible.
Our renewed commitment
By permanently lowering our prices, we are reaffirming our commitment to the accessibility of our solutions. This decision is an investment in our relationship with you, our loyal customers, and in our mission to guide more and more families toward better organization.
These 10 years have taught us that family organization isn't just about tools, it's about simplicity, accessibility and support. That's exactly what we want to keep offering you, with even more efficiency.
Thank you for being with us
Thank you for trusting us over these 10 years. Thank you for letting us grow alongside you. And thank you for continuing to inspire us to imagine tomorrow's solutions.
We are taking this next step with you, for you, and thanks to you.
The Belles Combines team
Discover the new prices in our online store now. To celebrate this evolution, an additional 20% discount is already applied to all products for the next 7 days.
Put these tips into practice
Get the whole family organized with Octave
Meals, chores, the calendar and routines for the whole family in one place: on everyone's phone and on the Station on your wall.
The app is free on iOS and Android.


